Absa Bank Ghana is celebrating Customer Service Week 2025 by rolling out a host of new service enhancements, appreciation events for customers, and special engagements for its staff nationwide.
This year’s theme, “Mission Possible: Empowering Customers through Teamwork and Innovation,” reflects the bank’s focus on faster resolutions, clearer communication, and easier access to help.
For Absa Bank, exceptional customer service isn't just for a single week—it's the everyday standard. This was the core message from Chief Customer Officer Evelyn Aquah as the bank launched its 2025 Customer Service Week celebrations.
"We're listening, and we're acting," said Aquah. "This week, we're doubling down on your top priorities: making it easier to reach us, keeping you clearly informed, and speeding up resolutions. Every team, from our branches to our contact centre, is aligned to make this happen."
So, what does this mean for you? Customers can expect appreciation events in branches, free Mobitab setup for small businesses, and extended support on busy channels. To empower customers, the bank is also hosting sessions to help you master self-service platforms. Behind the scenes, employees are engaging in advanced training to ensure every interaction is handled with expertise and care.
Dr Edward Nartey Botchway, Managing Director of Absa Bank Ghana LTD, said: “Our purpose is to empower our customers to bring their possibilities to life. The most meaningful way to do that is by making banking dependable and easy to navigate. Customer Service Week is a reminder of the standard we owe our customers every day. We will continue to invest in the systems, skills, and teamwork that make service reliable.”
The bank aims to use the week to reaffirm its service commitments and to encourage feedback across channels, including the Contact Centre, the Absa mobile app, branches, and social platforms. The insights collected will be used to guide future enhancements to customer journeys.